StyleBee

What we did

Brand strategy
Brand identity
Brand guidelines
Logo animation
App loading screens
Chiclet
Photoshoot production
Creative direction
Website design
Mobile app design
Promo card design
Social media ads/assets

Overview

StyleBee is a mobile booking app that connects hairstylists and other wellness professionals with upscale clientele for on-demand, at home appointments.

Solution

To appeal to the high-maintenance, working professional target audience, we created a charasmatic, chic, driven and considered brand led by the story, “Your lifestyle demands.” The visual communications combine high-end aspirational luxury with approachable warmth to create a look that is sophisticated, carefully considered and strikingly beautiful without ever coming off as cold. We delivered a full identity system, key screens for the mobile app and website, an animated loading screen, print collateral and layouts for social media.

*I worked with Moving Brands on the strategy and complete visual identity system of StyleBee. I continued to work with StyleBee under my own company, Ethera, to build out the website, continue with the mobile app design and produce photoshoots.